How to run a successful email marketing campaign

Great brands use a lot of methods to represent their products to the consumers. In order to reach out to their potential clients, they often promote their product and various benefits through an email campaign. However, with billions of emails sent and received within a day, it is evident that email marketing campaign is quite a challenge. Don’t be spooked, nothing is lost yet. This article will give you a detailed explanation on how to run a successful email marketing campaign.

Create a compelling copy

If you are trying to sell a product, your copy should be as attention-grabbing and promising. Consumers receiving a lot of emails on a daily basis is a commonplace. The marketing email you send them needs to change the inbox. An engaging content should help, given that consumers don’t fail to express their annoyance when receiving so many emails.
The best way to achieve this is to find a team of copywriters that is familiar with your niche and brand. Experienced copywriters know the best methods of reaching out to your audience and turning them into your market.

A short, engaging, and accurate copy will resonate with your audience. Furthermore, personalization of the email should win you few more points. Consumers tend to contact people in charge to get a more precise info.

Choose a good email marketing software

To better increase your deliverability rates and also to product quality email templates the use of an email marketing software system is recommended. There are many on the market today and offer a wide range of features including template builder, campaign stats and analytics, open rates, list management, automation such as autoresponders and much more. If you are not sure which email marketing software is best for your next campaign take a look at this comparison of the best Australian email marketing software.

Catch their attention with the professional design

Of course, an expert-level copy is essential towards generating a bigger market. However, surrounded by a bunch of generic emails, the potential clients won’t just read a copy that looks and feels vague.
Unfortunately, many people take this lightly and take unreasonable steps in decorating their emails. Your email has less chance of efficiency if it screams ‘look at me’ while resembling a Christmas tree.
Make sure that the design of your email is simple yet recognizable. The products will be much more exposed if you discreetly point them out instead of flattering the design of your emails with cheap filters.
These emails serve to reach out to your consumers. They should be nowhere near poorly written and their design should be as convincing as these products. Make sure that the products with ease become the center focus of the emails.

Provide them with a clear call-to-action

Emails to promote your products are nothing without a catching call-to-action (CTA). This is why it needs to be short, yet powerful enough to engage even the coldest hearts. Make sure to add a sweet CTA button which will inspire the consumers to click it and read it.

With a concise and suggestive email, the consumer should also feel emotionally encouraged to read the call-to-action. Furthermore, the email should instill the curiosity towards the product. Make sure to keep the lines short yet intriguing enough for your potential client to move towards your site.

A subject line that converts

No matter how much you invest in great copywriters, in creative designers, and catchy call-to-action, it is irrelevant unless the subject line is enough powerful to preserve the email from the trash can.
If that happens, then all your hard work is in vain. This doesn’t mean that you have to trick consumers into reading with a click bait line. However, we warmly recommend the wit. Nothing spices up the reader like a line with the decent dose of humor. If you want the subject line to seem more polite, add mystery to tackle their curiosity. Good subject lines result in an email being read and recognized, but great subject line results in a valuable sales pitch.

Think about this from the position of a consumer. Would you like what you see? Would it interest you? In that case, you need to get more creative.

AB test it

Before you launch your email marketing campaign, it won’t hurt to test it for results, as you don’t want it to result in a failure. A/B testing is a powerful method which determines whether are the emails you send effective at all.

If you correspond with a larger budget you can create three email layouts and share them with a number of people you think it is appropriate. The most common layouts are two different types of emails which are sent towards different groups of people. Focusing on subject lines will further determine the effectiveness of your email marketing campaign before its’ even started.

After you sent the emails to the different groups of people, you keep an eye on metric in order to find out who scored better. This overview will also help you determine the additional improvements you can apply to your email campaign


These are the basic steps businesses take to promote their brand, products, and gather a loyal audience which later turns into the market. What methods do you take to spice up your email marketing campaign?

Finding Freelance Writing Jobs

How do you find freelance writing jobs? This post will give you several tips to help you become a successful freelancer.

What is Freelance Writing?

Freelance writers do all sorts of writing. Online writing is a pretty lucrative business if you’re good at it. You can write web site content, blog posts, e-books, white papers, newsletters and more and you can get paid per word, paid per project or get paid per hour.

How Much Do Freelance Writers Make?

Freelance writers can make a penny to a dollar a word. Some less, some more depending on the type of work and expertise you’ve got. Many freelance writers start off dabbling and can quickly earn a full time income writing for the web. Some companies pay via PayPal and others do direct debit or send a check to you for your efforts on demand, weekly or monthly.

How Do You Get Started With Freelance Writing?

Visit freelance writer mentoring blogs, job sites and online writer communities for some more help and information. Once you’ve got some samples and built a bit of an online portfolio through a blog, through free article sites and by writing, you can find general or niche writing work.

Helpful Resources:

Home Job Group. Placement Assistance

Learn To Write Ebooks

Legit Online Work At Home Jobs

100 Useful and Free Open Courseware Classes for Webworkers

If you work from home, you’re often in charge of your own training and development. You need to develop and polish your skills as well as help them evolve with technology and whatever industry you’re in.

Check out this useful post on helpful courses for web workers. This is a great resource for anyone who wants to work at home!

Interesting and Exciting Ways to Make Money for Work at Home Moms

Guest Post: (Submitted by Rebecca Smith)

If you are a stay-at-home mom and if you are getting bored at home, if you don’t have much work at hand, it is better for you to try and utilize your spare time to make some extra money. In today’s economic condition the need for money has increased a lot. However, the options to make money have increased too and you also have the option to make money from the comfort of your home. You can turn your hobby or what you are best at into a money making option. Other than the traditional online money making options like the pay per lead affiliate programs, blogging and so on, you can make money in your own way.

Different fun ways to make money

There are different fun ways in which you as a stay-at-home mom can make money and these are:

  1. By selling different bakes – This is quite an interesting money making options for the work-at-home moms. You can bake different kind of items in large quantities while baking some for your family. You will have to put on a board in front of your home and advertise on-line too in order to get buyers. You can first start with your neighborhood.
  2. Buying and selling antiques – Buying and selling antiques have always been quite an interesting job. If you have that love for not so common and old items, you can buy and sell these to earn some money. Here too, you can both try the on-line and the off-line methods of selling items.
  3. Give kids jumper on rent– You will have to invest some money in this in order to earn money. You will be required to buy some kids jumpers and give those on rent for kid’s parties or the kid’s birthday parties. Buy themed ones too as these are quite popular amongst the kids.
  4. Breakfast proprietor – You can also earn money as a breakfast proprietor. It’s more like an extension of your everyday work for your family. However, you would need some extra rooms for this so that you can turn it out for accommodation – for the bed and breakfast or the vacationers.
  5. Selling customized t-shirts – If you have a liking for designing dresses, you can start it out at low cost by simply designing t-shirts. The customized t-shirts are a rage for all and so you may be able to make money through this.
  6. Making and selling trinkets – If you love to make and design jewelry, you can give it a shot now. You can design and make various kinds of trinkets and sell those on-line and off-line to make money. Another thing that you need to do in order to sell items online is maintain an online website where you will have to include an article on yourself, the work you are doing, and also add passages or descriptions on the items you are selling. Description can include the price of the item, the type of item, and the things which the item is made of and so on.
  7. Making and selling various other items – You can make and sell various other items like the ones which people can use for their home decorations. You can make various kinds of flower vases or artificial flowers, wall hangings and so on.
    1. Almost all of these options are fun to work on and you can easily blend most of these into your everyday work at your home. With this, you won’t even be required to give up or compromise your family life.

Fast-Paying Freelance Writing Work – CloudCrowd

If you’re interested in making money fast with freelance writing, CloudCrowd is a great option. CloudCrowd pays daily via PayPal and offers a variety of short writing assignments that include: writing, editing, and administrative tasks. Join CloudCrowd from within your Facebook account.

A great thing about CloudCrowd is that you can also get paid for referrals. After you’ve joined, refer your friends and every time they make money, you’ll earn a referral fee. This means that even when you’re not working, you could get referral payments.

Various jobs could require certification but CloudCrowd tests are within the system and are not difficult.

Alternatives for Freelancer Writers

Guest Post by Eric Bank:

A majority of freelance writers will testify that the arrival of blogging and site-building assignments cannot be reliably predicted. Intense periods of non-stop activity are often punctuated by unwelcome spells of “enforced rest”. Unfortunately, expenses keep mounting even during the non-productive periods. There are, however, a few fee-per-article organizations that freelance writers can turn to when necessary.

With a daily viewership exceeding 70 million visitors, the biggest and most well-known of these “content farms” is Demand Media Studios (DMS), the company that owns AnswerBag, eHow and LiveStrong. As with most other content publishers, DMS requires new authors to submit a writing sample of approximately 400 words. Upon approval, you initiate a try-out phase in which you have a week to complete three blogs. It’s up to you to choose your article topics from the DMS portfolio of over 160,000 titles. You can winnow your picks by screening for topic, file format, and fee. Let’s analyze each selection factor:

Topics: DMS provides sixteen top-level topics such as weddings and automotive. Each topic can cover dozens of subtopics that guide you as you choose your articles. For instance, should you like weddings, you’ll see subtopics on brides, decorations, engagement rings, and so forth. Even though most competent freelancers can write cogently on almost any subject, it is sensible to pick topics that correspond to your interests and background. DMS favors a helpful yet professional writing voice that requires some familiarity with your topic. In other words, you are encouraged to select topics you already understand.

Formats: You can select from about two dozen formats, ranging from item lists to full “topic views”, which are well-balanced articles that explore a topic from an array of viewpoints. You needn’t be worried about the details of different formats because DMS has a style guide for each one. In fact, DMS has assembled a fairly comprehensive set of resources that aid new authors in rapidly acquiring a feel for their assignments. Articles require 400 to 500 words. (To be honest, I invariably write on business topics that, in my opinion, require at least 600 words to cover in sufficient detail. I once got slapped down for writing a 700 word article. Bottom line — you should stay close to the length limits). You initially may find it useful to work with several formats — you’ll quickly discover a few that match your inherent writing style.

Fees: Seriously, you are not going to retire on a private island working for DMS, but if you have other sources of revenue, the modest cash you earn from DMS might come in handy. Fees for write-ups range from $3 to $40, but the majority of articles earn $15 or $17.50. In addition, you can sign up for a revenue-share plan in which an author creates articles from his or her own subject list; the articles pay to the degree they assist in generating click-through revenue for advertisers. Payday is semi-weekly via PayPal.
It’s possible to reserve up to a dozen articles at once, but be advised you have only one week to complete the bunch. I usually reserve just two or three because there are always a lot of topics from which to select. Every article you post is edited by an experienced copy-editor. These folks will occasionally return your work so that you can patch up any particularly significant errors. Most editors will make the small fixes for you. You will be evaluated with respect to grammar and research; it is a one-through-five point rating system sorted by month. Just hang tight and you’ll quickly learn how to satisfy the editors.

Besides freelance writers, DMS works with movie makers, copy-editors and topic professionals. Wages vary by job. Other players within the content creation and distribution industry include iSnare, Writer’s Access, Suite 101, and About.Com (operated by the New York Times). If you want or need to earn some extra cash and can devote a little time, perhaps a gig with one of these content farms will be worth your while.

Based in Knoxville, Tenn., Eric Bank has been a freelance writer of business-related articles since 1985. He holds a Master of Business Administration from New York University and an Master of Science in Finance from DePaul University. Eric freelances through HedgeFundWriter.Com and EricBank.Com.

Farewell to the Bukisa Index – Hello Google Adsense Revenue Share

I’ve had a Bukisa account since the site first launched. I haven’t made a whole heap of money but I’ve made several payouts and most of that is passive as I haven’t spent a lot of time there since the first month or two.

How much can you make on Bukisa?

I’ve made $148 since early 2009 with about $99.00 coming from my own content. I really only put up content (51 articles) in the first few months and have done very little since then.

Up until now, Bukisa has run on the Bukisa Index, a fee for every 1000 page views. I recently discovered that Bukisa was changing to a Google Adsense revenue model.

Bukisa Google Revenue Sharing – Good or Bad?

I think the Google revenue share is, for me, better.


  1. I have an established Google account.
  2. I have a successful track record of making money with Google Adsense.
  3. I have articles on decent high-paying topics.

Those who aren’t happy with this tend to be those who haven’t yet discovered how to profit from Google Adsense or those who don’t have a Google Adsense account.

If you’re not yet an Adsense publisher, you’ve got until the end of January 2011 before the Bukisa Index ceases to exist. If you’re reading this in December, you do have time to act so that you can transition into the program. I’ll post next on how to get approved for Google Adsense. If you’re reading this after the Index has stopped paying out, you can get approved for Google Adsense within several weeks — if you do it right.

If you haven’t yet joined Bukisa, feel free to join so you can make money writing for Bukisa.
For more info for members, visit the Bukisa Google announcement when logged into your account. (If you’re not a member, join using the banner in this post). It’s easy to link your Bukisa account to your Google account and you can add Bukisa as a URL channel to your Adsense reporting so you can see where your earnings are coming from.

How will this affect Bukisa referral earnings?

Easy Steps to Get Approved as a Google Adsense Publisher

How do I get approved for Google Adsense? Read on to find out a great way to show Google Adsense that they should approve you as a Google Adsense publisher.

What is Google Adsense?

Google Adsense is Google’s revenue earning program for publishers. If you have an account, you can display Google ads and earn revenue from them. The program is contextual so Google will display relevant ads to your topic — this could be a great way to earn money from writing!

How much can you make on Google Ads?

The amount varies. Google will not disclose how much they pay in an effort to keep the system honest. Ad payments can range from cents to dollars in payout amounts, depending on many factors such as competitiveness, action taken, etc.

How does Google pay?

Google pays via cheque or via direct deposit the month after your account reaches $100.00 (or a higher amount if you raise the payout threshold for your account)

How do you display Google ads?

In your Google Adsense dashboard, you can easily create ads based on colours, types, etc. Google then gives you html code that you paste onto your site. (Tip: display text and image-based ads for maximum impact!) Or, you can join a revenue share such as Bukisa or a blog network that displays ads for you (but in these cases, you’re most likely sharing your revenue with the site owner).

How do you get approved for Google Adsense?

Google requires that you apply to join their program. When applying, you need to demonstrate why you’d be a good fit. For this reason, you should have established online content to show them. This content should be valuable, interesting, and well-written. Here are some tips:

  • Read the Google Adsense terms of service. Check out for helpful tips and info. Then you’ll know which topics are taboo and you’re sure that you won’t inadvertently break any rules.
  • Start a website or blog. You can set up your own through your own hosting or you can set up a free Blogger blog. Don”t use a free blog — those blogs don’t allow contextual ads.
  • Start submitting content. (Tip: Rome wasn’t built in a day! Write posts and publish over a few weeks. Be patient! A good dozen or so blog posts should be up before you apply for your Google Adsense account)
  • Apply.

Gotten rejected from the Google Adsense program?

What should you do if you’ve gotten rejected as a publisher? Chances are that either Google didn’t have enough info to make a decision, your application broke one of their rules (content type, etc.) or your examples didn’t appear high-quality enough. Re-review the rules and attempt the process again — taking your time. You might even want to seek help from a professional web content writer.

Caution: When you do get approved, do follow all rules. Otherwise you’ll get rejected from the program and forfeit any/all earnings.

How much have I made from Adsense? I’m not allowed to say but I’ve been in the program since 2006 and while it took until 2007 to hit my first payout it has definitely been profitable for m.

Got tips to share or questions? Have your say in comments!

How Many Eggs are in Your Work at Home Egg Basket?

Getting to work from home can be great. One of the things many people do is find more than one source of income, to protect their lifestyle. By having several sources of income, or income eggs in your basket, you protect your ability to earn, should something go awry.

Some, who are telecommuters, don’t worry as much because their job is considered as safe as any other full-time job but if you are a freelancer or have your own business, this isn’t always the case because you’re regularly searching for ways to earn. Several sources of income could mean safety and it could also mean that you’re making decent money.
Tips for Having Multiple Income Eggs

  • Find some quick paying go-to options. That way, if you’re in a pinch, you can get grocery money fast or money to take care of an unforeseen expense quickly. Wherever possible online entrepreneurs should have a few make money fast options.
  • Network. Talk to other entrepreneurs and freelancers. That way you can share leads and potentially share overflow work.
  • Work on developing some passive income streams. If you build websites with affiliate marketing, network marketing, or contextual advertising, for instance, the initial work could be time consuming but those sites could become passive for you, creating income that generates itself and presents you with monthly payments. Learn more about affiliate marketing and passive online income opportunities.

Strive for a delicate balance when adding income eggs. Too many could feel overwhelming and result in lack of balance but some regular ones, some passive income-building options, and some strategic fast-earners could be the ticket to reaching your financial and career goals.